Vivacidade Conference

This design was created to pitch the idea of an ambitious conference on the the theme of urban innovation to partner institutions and investors. From the get go, the branding of the event had to make an impactful and memorable impression. 

The inspiration for the branding of this event stems from its name and the morphology of cities. VIVACIDADE, in Portuguese, means vivacity but is also a play on the words "viva a cidade" - long live the city. The emphasis on the letter A underlines this double meaning and the bright colors and intensity of lines bring forth the vibrance of the topics addressed in the conference.