Klara Vanzella Yang
contact: klara.vy@gmail.com
Professional Experience
September 2023 - present
Freelance Creative Director and Graphic Designer
February 2021 - August 2023
Graphic Designer, The National Ballet of Canada
Responsible for the execution of both marketing, development an in-theatre materials for the organization. This includes (but is not limited to) season brochure, house programmes, print/online ads, signage, way finding, and subscriber collateral (tickets, invoices, brochures, postcards, buckslips etc.); as well as proposals, reports, annual report and support for gala collateral, including print (invitations, signage) and web collateral.
October 2018 - January 2021
Design Lead, Jack.org
In this role, I lead the design aspects of Jack.org’s programmatic and communications needs. This ranges from promotional prints from our programs, to graphics for reports, to swag and way-finding and for our events. As the first full-time graphic designer at Jack.org, I have been working to create and cement brand standards and guidelines across all Jack.org materials. Aside from generating digital and print content, my role also involves supporting idea generation and brainstorming around creative and marketing direction, spatial planning and strategizing, and assisting with creative production logistics.
September 2015 - August 2017
Creative Director at TEDxUofT | Toronto, Canada
Responsible for leading the team of graphic designers and developing the visual identity of the organization for the 2017 TEDxUofT conference. Tasks included team management, coordinating meetings, dividing and delegating tasks within the visual production team. I was responsible for stage design, online and print marketing for audience, speakers and sponsors, social media, merchandise design and way finding at the venue.
February 2015 - September 2017
Part-time Graphic Designer for the Professional & International Program’s Office and the Office of the Dean of Students at Woodsworth College, University of Toronto
The objective of this position was to enhance print and online resources for existing and incoming students, including social media presence, event photography, videos, posters, pamphlets and guidebook. To do so, a design guideline was developed for consistent branding across all the materials being produced. This position also included advising students and assisting in events aimed at welcoming and orienting newly admitted students.
June 2014 - February 2015
Graphic Designer at Bamboo Magazine | São Paulo, Brazil
Responsibilities included creating layout designs, editing visual contents and preparating files for the monthly publication of the architecture and design magazine.
November 2013 - August 2014
Founder at Tuiuiú | São Paulo, Brazil
Developed a line of fashion and stationary products for Livraria Cultura, Brazil’s largest bookstore. Launched for the occasion of the Brazil FIFA World Cup held in June 2014. Aside from having developed the designs of the products themselves, was in charge of producing all the promotional material for the collection (creating material for social media, layouts for magazines, display stands, etc).
July 2013 - January 2014
Project Coordinator at Instituto URBEM | São Paulo, Brazil
Took care of unifying materials produced by collaborating offices and ensuring each project’s overall content and aesthetic cohesion. Proposed and implemented the Institute’s new website.
September 2010 - September 2011
Graphic Designer at Le Labo | Toronto, Canada
Created posters and pamphlets for Le Labo’s exhibitions held at the Distillery District.
Education
2015 - present
University of Toronto, Canada | Bachelor of Science (CGPA 3.87), Major in Psychology
2009 - 2013
University of Toronto, Canada | Bachelor of Arts with High Distinction (CGPA 3.92), Major in Architecture,
Minors in Art History and Italian Culture & Communication Studies
HONOURS & Awards
2017
Woodsworth Scholarship Award | University of Toronto, Faculty of Arts & Science, Canada
2016
John F. (Jack) Petch Family Award | University of Toronto, Faculty of Arts & Science, Canada
2015 & 2016
Dean's List Scholar | University of Toronto, Faculty of Arts & Science, Canada
2013
Woodsworth Scholarship Award | University of Toronto, Faculty of Arts & Science, Canada
2011-2013
Dean's List Scholar | University of Toronto, Faculty of Arts & Science, Canada
2009
University of Toronto Scholar Award | University of Toronto, Faculty of Arts & Science, Canada
2008
Baccalauréat Scientifique with High Honours | Lycée Pasteur, São Paulo, Brazil
Languages
Enlgish
French
Portuguese
Italian
Spanish
Tools
Canon 7D
Photoshop
Illustrator
InDesign
Rhino 3D
AutoCAD
Sketchup
Adobe Premiere Pro
Microsoft Office
iWork
IBM SPSS Statistics
Photo work showcased at
2016
bubblegum studio, the junction, toronto (2016)
2013
escola da cidade, jardins, são paulo (2013)
2011
le labo, distillery district, toronto (2011)